Touchdown for Kids’ Health

The 49ers and Kansas City Chiefs were facing off in the 2020 Super Bowl. The Communications team at Lucile Packard Foundation saw this opportunity to do a fundraising challenge. I was the creative co-lead along with the Senior Manager of Digital Fundraising and the Associate Director of Development Communications for this campaign. Some of my responsibilities included:

• Coordinating with Children’s Mercy Hospital’s marketing team for social media* postings, website updates, etc.

• Coordinating with outside vendor for implementation of Google and Facebook ads

• Creating and implementing social media posts to bolster donations

• Working with other teams to develop language to engage higher-level donors

• Helping compile data for the donation website and ensure donation thermometer is up-to-date

*social media includes Facebook, Instagram, and Twitter. All examples on this page are from Facebook.